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EXPERIENCES OVER ADVERTISING: ARIZONA BEVERAGES DISCUSSES ITS 25TH ANNIVERSARY POP-UP

EXPERIENCES OVER ADVERTISING: ARIZONA BEVERAGES DISCUSSES ITS 25TH ANNIVERSARY POP-UP

To celebrate its 25th anniversary and reward customers for their brand loyalty through the years, Arizona Iced Tea created a Great Buy 99 pop-up retail shop in the SoHo neighborhood of Manhattan where Arizona-themed streetwear and accessories were on hand for purchase and consumers could peruse a green tea-inspired garden.

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Georgia Mackay | 06.07.18
AriZona Iced Tea's

AriZona Iced Tea's "Great Buy 99" NYC Pop-UP

For more than 25 years Arizona Iced Tea has been a staple in grocery stores, delis and bodegas in the US and increasingly in countries in Europe and Asia. Its 99-cent tall can has accrued a devout following and frequently appeals to early '90s nostalgia. To celebrate it all, the family-owned, NY-based brand has launched their largest marketing effort in the company's history—not a difficult task as the company doesn't advertise. The brand worked with NYC experiential agency Mirrorball to create the store and the products inside.

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Georgia Mackay | 05.22.18
Arizona Beverage Company Celebrates 25 Years Of Great Buy 99-Cent Cans With A New York Pop-Up

Arizona Beverage Company Celebrates 25 Years Of Great Buy 99-Cent Cans With A New York Pop-Up

Arizona Beverage Company has been a family affair for a quarter of a century. Back in 1992 Don Vultaggio, a former Long Island-based beverage distributor realized the popularity of Snapple and tried to give it go with his own beverage company, bringing iced tea to the masses in a can that sold for just 99 cents. His wife Ilene designed the now-iconic southwestern and cherry blossom labels for the 23-ounce can, and now his sons Spencer and Wesley are following in their father’s footsteps to take over the New York-based beverage company.

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Georgia Mackay | 05.17.18
Tracy Morgan, Last O.G., Returns to Bed-Stuy to Show Off New Basketball Courts

Tracy Morgan, Last O.G., Returns to Bed-Stuy to Show Off New Basketball Courts

To celebrate the launch of Tracy Morgan's new show "The Last OG", Mirrorball worked with the City of New York to renovate Marcy Playground, the star's childhood community park.

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Georgia Mackay | 04.18.18
N.B.A. All-Star Weekend 2018: 22 Creative Ways Brands Celebrated Basketball's Best

N.B.A. All-Star Weekend 2018: 22 Creative Ways Brands Celebrated Basketball's Best

Mirrorball designed and activated a series of events throughout N.B.A All-Star Weekend, two of which are featured by BizBash in their article on creative ways brands celebrated basketball's best.

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Georgia Mackay | 02.22.18
All-Star weekend: Pop culture takes the court at NBA Crossover event downtown

All-Star weekend: Pop culture takes the court at NBA Crossover event downtown

The Los Angeles Times features Mirrorball's NBA Crossover event.

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Georgia Mackay | 02.16.18
Former Red Bull Executive, Karma Gardner/Von Burg JOINS EXPERIENTIAL DESIGN AGENCY, MIRRORBALL

Former Red Bull Executive, Karma Gardner/Von Burg JOINS EXPERIENTIAL DESIGN AGENCY, MIRRORBALL

Source: PRNewswire -- Karma von Burg has joined Mirrorball as VP of Client Services and Cultural Strategy. With over twenty years of experience, Karma is a pioneer in cultural marketing and a leader in brand development. She honed her skills at Red Bull, where for over 12 years she developed and ran their legendary cultural marketing operation, generally agreed on as the gold standard for programs of this type.

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Michael Blatter | 11.16.17
The Evolution, Devolution, and Resurrection of Influencer Marketing

The Evolution, Devolution, and Resurrection of Influencer Marketing


In the wake of some influencer-led social media fails, last week The New York Times questioned the future of the illustrious world of Influencer Marketing, where it has become standard practice for brands to pay so-called social media influencers for their endorsement.

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Michael Blatter | 11.16.17
Jack Daniel's general store opens for a week in downtown Austin

Jack Daniel's general store opens for a week in downtown Austin

KXAN features the Jack Daniel's Lynchburg General Store in their latest article.

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Georgia Mackay | 10.09.17
How Jack Daniel’s Took Its House Party on the Road

How Jack Daniel’s Took Its House Party on the Road

Mirrorball's event that is giving new meaning to the term "House Party", Jack Daniel's House No. 7, is featured in BizBash. Read on for an insight into the experience, surprise, and debauchery of its two night stay in New York.

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Georgia Mackay | 07.12.17