News

Mirrorball Expands Senior Leadership Team

Mirrorball Expands Senior Leadership Team

Source: PRNewswire -- Pioneering marketing agency, Mirrorball, announces the expansion of their leadership team. Beginning this month, Katie Bowman takes the reins as the Experience Production Director, and Rebecca Eyre has been appointed the Director of Strategy & Insights, leading the agency's new consultancy, separately branded as more Human.

Click here to see more.
Michael Blatter | 03.13.18
Former Red Bull Executive, Karma Gardner/Von Burg JOINS EXPERIENTIAL DESIGN AGENCY, MIRRORBALL

Former Red Bull Executive, Karma Gardner/Von Burg JOINS EXPERIENTIAL DESIGN AGENCY, MIRRORBALL

Source: PRNewswire -- Karma von Burg has joined Mirrorball as VP of Client Services and Cultural Strategy. With over twenty years of experience, Karma is a pioneer in cultural marketing and a leader in brand development. She honed her skills at Red Bull, where for over 12 years she developed and ran their legendary cultural marketing operation, generally agreed on as the gold standard for programs of this type.

Click here to see more.
Michael Blatter | 11.16.17
The Evolution, Devolution, and Resurrection of Influencer Marketing

The Evolution, Devolution, and Resurrection of Influencer Marketing


In the wake of some influencer-led social media fails, last week The New York Times questioned the future of the illustrious world of Influencer Marketing, where it has become standard practice for brands to pay so-called social media influencers for their endorsement.

Click here to see more.
Michael Blatter | 11.16.17