Source: PRNewswire -- Karma von Burg has joined Mirrorball as VP of Client Services and Cultural Strategy. With over twenty years of experience, Karma is a pioneer in cultural marketing and a leader in brand development. She honed her skills at Red Bull, where for over 12 years she developed and ran their legendary cultural marketing operation, generally agreed on as the gold standard for programs of this type.
While she has just officially joined the Mirrorball team, Karma has been a trusted confidant and friend of CEO and founder Michael Blatter for over a decade.
"We've waited for the right opportunity for Karma to join us at Mirrorball," says Blatter. "Her unique experience building brands within sub-cultures, ranging from art to action sports, will be invaluable to our current and future clients. As experiential continues to grow as a major component of brand marketing, having a seasoned expert with brand side experience will help support the agency with our rapid growth."
Over the last year Mirrorball has developed a new scientific approach for creating immersive experiences and emotionally-led narratives. Utilizing this unique framework results in ideas that create powerful memories and have an amazing propensity to shift brand sentiments. Karma will work hand in hand with the insights and planning team, including Dr. Easton Anspach, Director of Cultural Anthropology and Rebecca Eyre, Mirrorball's new in-house Behavioral Psychologist, on clients including Pandora, The NBA, Jack Daniel's and Arizona Iced Tea.
"At Red Bull, we were always at the forefront of breakthrough marketing concepts. The opportunity to participate in the collision of science, psychology and brand experience is a dream and I look forward to helping pave the way marketing evolves into the future," says Karma.
In addition to her Red Bull experience, Karma was most recently a senior client executive at Lead Dog Marketing, as well as a brand executive at Seagate, a major technology company.
Karma joins Mirrorball's all-star roster, which includes an award-winning creative team, production department and a seasoned account group that welcome the experience and energy that she brings.
"The courageous, weird and wonderful ideas born at Mirrorball, and the lasting memories evoked by emotions, are the juicy parts of the Mirrorball secret sauce that I can't wait to share and implement as a leader at the agency."